unit 20


Unit 20 – LO1 – Know how existing advertising campaigns embed advertisements across a range of media products


      1.   LO1: Investigate the aims and target audience of advertising campaigns 


      2.    LO1: Unique Selling Point (USP) –


      3.  LO1: Approaches to advertising campaigns –


     4. LO1: Representations in cross media advertising campaigns –


     5. LO1     : Scheduling an advertising campaign –


     6.  : Choice of media –



7.    : Call to action & legal and ethical issues –



8. : Regulatory bodies – 

Feedback forms 


Unit 20 – LO2 – Be able to plan a cross media advertising campaign to a client brief


       9.    - Evaluation of brief –

10.  - Generating ideas –

11.  - Creating a campaign plan –

12.  - Legal and ethical issues & regulatory bodies –

13.  - ASA regulation pre-production materials – audio-visual –

14 - ASA regulation pre-production materials – print – 

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